Our principle
We don't sell a promise that a product will succeed. We sell better information, structured analysis, and smarter decisions. Every report is designed to be explainable.
Data sources
Live reports today use Google Shopping and Google Search only. The other sources below stay in the plan mapping and are labelled Coming soon until their collectors are connected.
- Google Shopping: listings, prices, stores Live
- Google Search: search demand, volume, CPC and trend Live
- Amazon: marketplace competition, pricing, BSR and review velocity (Free and up; BSR and review velocity on Starter and up) Coming soon
- Meta Ad Library: advertising presence, ad longevity and creative angles (Plus, Pro) Coming soon
- TikTok: ads, Creative Center trends, hashtag views and trend velocity (Plus, Pro) Coming soon
- AliExpress: supplier cost, order volume, landed cost and margin tools (Pro) Coming soon
Data is obtained from publicly available sources, official APIs and licensed data providers. Coverage varies by market and product.
The four scores
- Demand (0–100): search volume, growth and seasonality for the product in the market.
- Competition (0–100): number of sellers, market concentration and pricing pressure. Higher means harder.
- Saturation (0–100): listing density relative to demand, across price bands. Higher means more crowded.
- Opportunity (0–100): a weighted combination of the above, rewarding strong demand with room to compete.
Verdicts
The verdict maps the Opportunity score and confidence into five levels: STRONG BUY, BUY, HOLD, UNDERPERFORM and AVOID. Confidence reflects how much data was available and how consistent the signals were.
AI Advisor
The Advisor summarizes the scores and listing stats in plain language. The live version is generated from those figures, not from a language model. Review important conclusions before acting.
Limitations
- Data reflects the moment of collection and markets change quickly.
- Some sources provide estimates, samples or partial coverage.
- Scores don't account for your brand, execution, margins, supply chain or marketing.
- Past trends don't guarantee future results.
Store Intelligence
Store Intelligence is an early-access way to look up a competitor’s public storefront. In a future live mode it will use only publicly available information: public product listings and public ad libraries (for example the Meta Ad Library). We do not collect personal data about a store’s customers, and we do not bypass logins, paywalls, anti-bot protections or other access controls. We will not access private dashboards or authenticated areas of a site.
The profiles on this site today are labelled example or placeholder data. Live collection is not connected yet. Platform detection from a pasted URL is client-side pattern matching only — we do not fetch the store when you paste the link in this preview.
Disclaimer
Verdicts are not guarantees. MarketScope output is informational analysis, not financial, legal or investment advice. You are responsible for your business decisions.